3D AR VR

Immersive Media is Storytelling’s Renaissance

While digital advertising has enabled a whole new scale of consumer messaging, creative storytelling has unfortunately taken a backseat. But there’s an exciting counter-revolution underway, powered by technologies like real-time 3D, AR and VR. Immersive media is storytelling’s renaissance.

Digital is all about the data. But where’s the story?

The Future of Storytelling is Immersive… and it’s Now

We are on the cusp of a massive transformation in how we tell stories, fueled by new technologies, and now made imminent by societal change on a global scale. We’re living in a challenging time right now — one that is forcing us to do things differently. A lot of us are working, playing, shopping and hanging out completely virtually and remotely. It’s not clear that when we come out the other side of these crises, things will return to normal; nor what normal will even look like. Without a doubt, the world will be different, in lasting ways.

Storytellers need to be ready to embrace these changes — because they are happening fast. Real-time 3D can make a compelling canvas for a brand’s story, with provocative characters, incredible graphics and immersive environments to engage people and make them listen to every word, to feel every benefit.

While people can turn away from a targeted commercial ad, press release or sales copy, they won’t be able to ignore a properly crafted immersive story. The art of the raconteur is still as relevant as it ever was; only today, brands and businesses, in particular, have new tools to enhance the storytelling experience. And with AR and VR in the mainstream, we can deliver these stories at scale. It may take a little trial and error, but in the right hands, Immersive media is storytelling’s renaissance and has the potential to take the consumer experience to a whole new level.

From Tony Parisi Head of XR Ad Innovation, Unity Technologies.

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